REI Durham, NC
tent deck integration
Housing camp furniture and providing a space to showcase tents, the tent deck anchors the camp department and features a rotating bevy of tent-scapes and seasonal priority product. Being selected for this fixture test allowed the Durham store to put these benefits to work for their customers.
before
This layout presents all types of challenges. Lack of visibility to the tent wall, camp furniture is housed behind the wall difficult to find, a mixed bag of product all around. Uninspiring and flat.
after
A multi-level presentation featuring camp furniture with a clean line of sight to the tent wall.
