CAMP COOK WALL
beavercreek, OH
As our spaces and fixtures evolve, so does our visual merchandising strategy. Beavercreek Ohio was an opportunity to re-think how we bring this heritage category to a new framework built for efficiency. The camp cook wall serves as the backdrop for this classic product lineup.
Responsibilities included complete strategy build, VM design and rendering, and in-the-field execution.
Starting with the known information, from assortment details, to space plans, to potential product zones, this all sets the stage for the design.
From an initial concept sketch to iterative design based on critical feedback, varying possibilities start to evolve, each with slight variations in focus and presence.
The final design. What will guide execution in-store, brought about by strong cross-partner collaboration.
Beavercreek, Ohio final installed camp cook wall.