CAMP STANDARDS
FLEET WIDE
Visual Merchandising standards build consistency store over store for our customers and employees. They are the blueprint by which we merchandise all of our products. When products are easy to find and interact with, our customers can get back to doing what they love.
The camp standards reflect all these principles and were a great opportunity to level set these important parameters for a growing fleet and evolving fixture strategy. These are some highlights.
Responsibilities included coordinating between senior visual merchandising partners, communication design and field execution. Lead this team to publication of the entire category. Supplementary tasks included strategy building, fixture and product rendering and copy editing.
Sleeping bag wall standard render, complete with merchandising hierarchy by temp rating and shape.
Complete install, Evolution store.
Sleeping bag accessories floor fixtures.
Sleeping bag floor fixtures final install in an Evolution store.
Tent wall merchandising render with zoning labels.
Final install tent wall in an Evolution store.
Tent cart floor fixture merchandising render
Final install tent cart in an Evolution store.
Backpacking accessories floor fixtures renders.
Final install floor fixtures Evolution store.