REI durham, NC
kids clothing front of department
With an overage of fixtures, there was an opportunity to re-vision an overlooked department in the store. By investing visually in Kid’s clothing, we have a chance to increase traffic and sales.
A Focus on summer clothing. Featuring lightweight breathable fabrics, the kid’s front of department has everything little ones need for a day playing in the woods or on the beach.
Adding a colorful rug both softened the space and added some color. Two mannequins and a wardrober also sparks interest.